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A rural business that has grabbed their destiny with both hands and changed the course of their operations by embracing a diversification project that excels in its field and sustains their farming operations.

A farm shop in Yorkshire that can demonstrate outstanding success as a local employer, sourcing local food and drink, championing Yorkshire produce, and contributing to the rural economy.

A remarkable rural business from the region that is positively thriving as a productive and profitable enterprise to the benefit of local people and the economy, giving it a great story to tell

A progressive business from the region that has adopted the latest digital technology or machinery and can demonstrate how it has taken their venture to the next level.

A committed individual or rural-based group that has selflessly volunteered their time within a rural setting for the benefit of their community.

A farmer aged 35 or under who has demonstrated excellence in agriculture that stands him or her out from their peers.

Outstanding service and a consummate professional, this is a vet that is held in high regard for his or her work and manner, whether on the farm or in the surgery.

A business or collection of businesses in rural Yorkshire that is a runaway success with locals and visitors alike and makes a vital impact to the local economy.

A tourism business or collection of tourism businesses in rural Yorkshire that stands out for its success with locals and visitors, and makes a key contribution to the local economy.

Whether excelling as part of their studies or whilst serving an apprenticeship, this individual shows they have a bright future in a countryside career ahead of them.

Rural businesses need support from a wide-range of professionals, this award celebrates excellent customer service in professional services in rural Yorkshire.